SheLeads 2.0

After the success of She Leads, Creative Zone in collaboration with the Dubai Business Women Council have returned with She Leads 2.0. The programme will now take the next steps in launching and scaling promising businesses, by providing ten women-led startups with a whole of week incubator programme packed with coaching and training sessions that will prepare startups for a successful launch.

Out of the ten best companies, two businesses will be accelerated by receiving a free trade license by Creative Zone and a complete package of solutions such as Tax and Accounting support, Banking, Media and Marketing, access to Funding, introductions to partners, Microsoft and Zoho products, mentorship for a year by industry leaders and successful entrepreneurs, amongst many others incentives. Read below to find the full list of prizes.

How Does It Work

Pitch It In A Minute

All entries are mandated to submit a video profile explaining their business plan in exactly 1-minute together with a short description of the candidate profile and the business plan. Only the shortlisted entries will be contacted for the next stage.


The 20 best business proposals will be shortlisted by the judges based on various criteria like feasibility of the business plan, pitch delivery, financial study, scalability, and sustainability. All selected candidates are to confirm their participation within the same week, else the waitlisted candidate will be given the opportunity.

Demo Day

The 20 shortlisted candidates will be given 10 days to prepare for a formal Demo Day where they would be invited to a physical event space to present their business plan to the panel of judges. There will be time allocated for presentation and Q&A for each participant. The expected presentation format will be communicated to all the finalists once the results are announced.

The top 2 business plans will be announced the same day and will be awarded business setup support services valuing at AED 100,000.

Award Detail

Creative Zone will provide the winners with business support services worth AED 100,000, which will include:

  • 1-year free trade license and company setup advice provided by Creative Zone
  • 1-year office Space at My Office / Creative Zone
  • Free banking advice and support provided by Creative Zone Banking
  • Amazon Web Services (AWS) credits, training, and technical support for startups to optimise performance, manage risk, and keep costs under control
  • 1-year discounted insurance coverage for the winner
  • 1-year free mentoring program with workshops, seminars and dedicated coaches
  • 1-year free tax and accounting support provided by Creative Zone Tax & Accounting
  • 1-year free legal advice provided
  • 1-year access to Zoho CRM with $1,800 wallet credits
  • Access to capital, investors & partners
  • 1-year HR support & recruitment services
  • $25k Azure credits to be spent in a 2 year time
  • 1 year access to the below upon evaluation:
    5 x Github,
    5x VisualStudio
    5x Office 365
    1x Dynamics 365

Who Should Apply

The program is aimed at early stage start-ups that have recently started their businesses or are about to launch their businesses. Entrepreneurs who already have an MVP in place or that have seen a real interest and have tested their product or service with their market audience.The application process is open to anyone, but highly competitive.

You should apply if you:

  • Have a brilliant business idea and believe you can make a difference
  • Require assistance in going through the complex business setup procedures
  • Require coaching and mentoring to help grow your business to the next level
  • Need access to investors, partners, and funding institutes
  • Are interested to be part of an ever-growing community of entrepreneurs


  • Sep 30 Application Submission Deadline
  • Oct 10 Top 20 Business Ideas Will Be Announced
  • Oct 17-21 Mentorship Week
  • Nov 7-8 Demo Day
  • Nov 23 Winner Announcement

Meet The Mentors


Reg Athwal

Founder, Chairman & MD, RTS Global

Tarek Ghobar

Co-Founder, PayLink

Spencer Lodge

Founder, Make It Happen University
E-Learning Platform,

Fadi Farhat

Small & Medium Business Lead. Microsoft UAE

Deepak Ahuja

Shareholder/Investor/Operating Partner in UAE, Venture Catalyst
Omar Qirem

Omar Qirem

CEO, Edelman Middle East
Omar Qirem

Nico Jackle

CTO & Co-Founder, Creative 971

Andreea Danila

Founding General Partner, Global Millennial Capital

James Gosling

Executive Director & Shareholder, Pipeline Solutions

Lorenzo Jooris

CEO, Creative Zone

Registration closed!

Meet The Judges


Reg Athwal

Founder, Chairman & MD, RTS Global

Spencer Lodge

Founder, Make It Happen University
E-Learning Platform,

Fadi Farhat

Small & Medium Business Lead. Microsoft UAE

Donna Benton

Founder and CEO, The Benton Group

Andreea Danila

Founding General Partner, Global Millennial Capital

Deepak Ahuja

Shareholder/Investor/Operating Partner in UAE, Venture Catalyst

Nadine Halabi

Business Development Manager, Dubai Business Women Council

Lorenzo Jooris

CEO, Creative Zone

Ned Jaroudi

Startups & Venture Capital Lead, MENA
Amazon Web Services
Lisa Nyman

Lisa Nyman

Senior Director and Head of Digital Partnerships, FinTech & Ventures at Visa

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